Operant Behavioral Economics for E-mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli
Sigurdsson, Valdimar, Hinriksson, Hinrik, Menon, R. G. VishnuVolume:
37
Language:
english
Journal:
Managerial and Decision Economics
DOI:
10.1002/mde.2725
Date:
June, 2016
File:
PDF, 182 KB
english, 2016