Are pub discount cards loyalty cards?

Journal of Consumer Marketing 2008 / 09 Vol. 25; Iss. 6

Are pub discount cards loyalty cards?

Hobbs, Rachel, Rowley, Jennifer
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Volume:
25
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760810902503
Date:
September, 2008
File:
PDF, 204 KB
english, 2008
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