RISK IN MARKETING DECISIONS

Journal of Consumer Marketing 1985 / 03 Vol. 2; Iss. 3

RISK IN MARKETING DECISIONS

Dickinson, Roger, Gable, Myron, Herbst, Anthony
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Volume:
2
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008131
Date:
March, 1985
File:
PDF, 318 KB
english, 1985
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