Variations in the Contractual Terms of Cooperative...

Marketing Letters 1995 / 04 Vol. 6; Iss. 1

Variations in the Contractual Terms of Cooperative Advertising Contracts: An Empirical Investigation

Shantanu Dutta, Mark Bergen, George John and Akshay Rao
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Volume:
6
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40212703
Date:
April, 1995
File:
PDF, 725 KB
english, 1995
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