Volume 6; Issue 1

Marketing Letters

Volume 6; Issue 1
1

A cross-cultural analysis of price responses to environmental changes

Vithala R. Rao, Joel H. Steckel
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 601 KB
english, 1995
3

The influence of member heterogeneity on dyad judgment: Are two heads better than one?

Kim P. Corfman, Barbara E. Kahn
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 746 KB
english, 1995
4

Some antecedents of exclusivity in bilateral interorganizational relationships

Sanjit Sengupta
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 658 KB
english, 1995
5

Role of product entry and exit on the attraction effect

K. Sivakumar, Joseph Cherian
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 439 KB
english, 1995
6

An experimental study of marketing information utilization: The manager-researcher dichotomy

Michael Y. Hu, Rex S. Toh
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 605 KB
english, 1995
7

Combining self-explicated priors with conjoint data using Bayesian regression

David E. Hansen, Dick R. Wittink
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 605 KB
english, 1995
9

Front Matter

Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 311 KB
english, 1995
10

A Cross-Cultural Analysis of Price Responses to Environmental Changes

Vithala R. Rao and Joel H. Steckel
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 813 KB
english, 1995
12

Combining Self-Explicated Priors with Conjoint Data Using Bayesian Regression

David E. Hansen and Dick R. Wittink
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 802 KB
english, 1995
15

Role of Product Entry and Exit on the Attraction Effect

K. Sivakumar and Joseph Cherian
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 612 KB
english, 1995
16

Some Antecedents of Exclusivity in Bilateral Interorganizational Relationships

Sanjit Sengupta
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 878 KB
english, 1995
17

Back Matter

Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 246 KB
english, 1995