An Empirical Analysis of Follower Entry Timing Decisions

Marketing Letters 2003 / 10 Vol. 14; Iss. 3

An Empirical Analysis of Follower Entry Timing Decisions

Demetrios Vakratsas, Ram C. Rao and Gurumurthy Kalyanaram
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Volume:
14
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216499
Date:
October, 2003
File:
PDF, 1.29 MB
english, 2003
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