Volume 14; Issue 3

Marketing Letters

Volume 14; Issue 3
1

The Nature of Self-Reported Guilt in Consumption Contexts

Darren W. Dahl, Heather Honea and Rajesh V. Manchanda
Journal:
Marketing Letters
Year:
2003
Language:
english
File:
PDF, 1.09 MB
english, 2003
2

The Effect of National Culture on the Adoption of Innovations

Yvonne M. van Everdingen and Eric Waarts
Journal:
Marketing Letters
Year:
2003
Language:
english
File:
PDF, 1.32 MB
english, 2003
3

The Effect of Payment Transparency on Consumption: Quasi-Experiments from the Field

Dilip Soman
Journal:
Marketing Letters
Year:
2003
Language:
english
File:
PDF, 916 KB
english, 2003
4

An Empirical Analysis of Follower Entry Timing Decisions

Demetrios Vakratsas, Ram C. Rao and Gurumurthy Kalyanaram
Journal:
Marketing Letters
Year:
2003
Language:
english
File:
PDF, 1.29 MB
english, 2003
5

Front Matter

Journal:
Marketing Letters
Year:
2003
Language:
english
File:
PDF, 214 KB
english, 2003
6

Back Matter

Journal:
Marketing Letters
Year:
2003
Language:
english
File:
PDF, 1013 KB
english, 2003
7

Creating Meaningful Brands: The Relationship between Brand Name and Brand Mark

Richard R. Klink
Journal:
Marketing Letters
Year:
2003
Language:
english
File:
PDF, 1.15 MB
english, 2003