The Sales-Marketing Interface in Consumer Packaged-Goods...

Journal of Personal Selling and Sales Management 2000 / SPR Vol. 20; Iss. 2

The Sales-Marketing Interface in Consumer Packaged-Goods Companies: A Conceptual Framework

Belinda Dewsnap and David Jobber
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Volume:
20
Language:
english
Journal:
The Journal of Personal Selling and Sales Management
DOI:
10.2307/40471776
Date:
January, 2000
File:
PDF, 5.01 MB
english, 2000
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