THE PRODUCT MANAGEMENT AUDIT: DESIGN AND SURVEY FINDINGS

THE PRODUCT MANAGEMENT AUDIT: DESIGN AND SURVEY FINDINGS

Quelch, John A., Farris, Paul W., Olver, James
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Volume:
4
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008204
Date:
March, 1987
File:
PDF, 533 KB
english, 1987
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