The effects of aging on brand attitude measurement

Journal of Consumer Marketing 2004 / 06 Vol. 21; Iss. 4

The effects of aging on brand attitude measurement

Jayanti, Rama K., McManamon, Mary K., Whipple, Thomas W.
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Volume:
21
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760410542174
Date:
June, 2004
File:
PDF, 287 KB
english, 2004
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