The interplay between prior knowledge, perceived risk and...

The Marketing Review 2014 / 10 Vol. 14; Iss. 3

The interplay between prior knowledge, perceived risk and the tourism consumer decision process: A conceptual framework

Sharifpour, Mona, Walters, Gabrielle
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Volume:
14
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934714x14024779061956
Date:
October, 2014
File:
PDF, 189 KB
english, 2014
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