Advertising Effects on Attributes Recalled and Criteria...

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Gardner, Meryl Paula
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
10
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208970
Date:
December, 1983
File:
PDF, 699 KB
english, 1983
Conversion to is in progress
Conversion to is failed