Volume 10; Issue 3

Journal of Consumer Research

Volume 10; Issue 3
2

The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective

Michael R. Solomon
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 403 KB
english, 1983
3

The Continuing Significance of Social Class to Marketing

Richard P. Coleman
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 590 KB
english, 1983
4

Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation

Z. S. Demirdjian
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 135 KB
english, 1983
5

Ethnic Migration, Assimilation, and Consumption

Melanie Wallendorf and Michael D. Reilly
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 443 KB
english, 1983
8

The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective

Solomon, Michael R.
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 841 KB
english, 1983
9

Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation

Demirdjian, Z. S.
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 255 KB
english, 1983
10

Ethnic Migration, Assimilation, and Consumption

Wallendorf, Melanie, Reilly, Michael D.
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 840 KB
english, 1983
12

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Gardner, Meryl Paula
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 699 KB
english, 1983
13

Back Matter

Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 518 KB
english, 1983
14

Front Matter

Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 1.30 MB
english, 1983
17

A Resource Exchange Theory Analysis of Consumer Behavior

David Brinberg and Ronald Wood
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 445 KB
english, 1983
18

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Meryl Paula Gardner
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 466 KB
english, 1983
19

The Continuing Significance of Social Class to Marketing

Coleman, Richard P.
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 1.21 MB
english, 1983
20

Individual and Group Consumer Information Acquisition in Brand Choice Situations

Rudd, Joel, Kohout, Frank J.
Journal:
Journal of Consumer Research
Year:
1983
Language:
english
File:
PDF, 587 KB
english, 1983