Aggregating Individual Purchases to the Household Level

Marketing Science 1986 / SUM Vol. 5; Iss. 3

Aggregating Individual Purchases to the Household Level

Barbara E. Kahn, Donald G. Morrison and Gordon P. Wright
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Volume:
5
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183835
Date:
January, 1986
File:
PDF, 350 KB
english, 1986
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