Volume 5; Issue 3

Marketing Science

Volume 5; Issue 3
1

A Multivariate Polya Model of Brand Choice and Purchase Incidence

Udo Wagner and Alfred Taudes
Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 740 KB
english, 1986
2

Front Matter

Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 691 KB
english, 1986
3

Aggregating Individual Purchases to the Household Level

Barbara E. Kahn, Donald G. Morrison and Gordon P. Wright
Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 350 KB
english, 1986
4

Back Matter

Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 838 KB
english, 1986
7

Salesforce Compensation Plans in Environments with Asymmetric Information

Rajiv Lal and Richard Staelin
Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 670 KB
english, 1986
8

Comment: On the Awareness Effects of Mere Distribution

Roger M. Heeler
Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 149 KB
english, 1986
9

A Multivariate Polya Model of Brand Choice and Purchase Incidence

Wagner, Udo, Taudes, Alfred
Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 1.26 MB
english, 1986
11

Comment—On the Awareness Effects of Mere Distribution

Heeler, Roger M.
Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 101 KB
english, 1986
15

Salesforce Compensation Plans in Environments with Asymmetric Information

Lal, Rajiv, Staelin, Richard
Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 1.18 MB
english, 1986
16

An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences

Kamakura, Wagner A., Srivastava, Rajendra K.
Journal:
Marketing Science
Year:
1986
Language:
english
File:
PDF, 1.16 MB
english, 1986