Special Issue on Responsibility in Advertising || Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising
Kevin J. Shanahan and Christopher D. HopkinsVolume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460781
Date:
January, 2007
File:
PDF, 2.47 MB
english, 2007