![](/img/cover-not-exists.png)
Explaining Gendered Responses to "Help-Self" and "Help-Others" Charity Ad Appeals: The Mediating Role of World-Views
Frédéric F. Brunel and Michelle R. NelsonVolume:
29
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189149
Date:
January, 2000
File:
PDF, 2.86 MB
english, 2000