The Role of Myth in Creative Advertising Design: Theory,...

Journal of Advertising 2001 / SUM Vol. 30; Iss. 2

The Role of Myth in Creative Advertising Design: Theory, Process and Outcome

Gita Venkataramani Johar, Morris B. Holbrook and Barbara B. Stern
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Volume:
30
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189175
Date:
January, 2001
File:
PDF, 4.85 MB
english, 2001
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