Volunteering Personal Information on the Internet: Effects...

Marketing Letters 2006 / 04 Vol. 17; Iss. 1

Volunteering Personal Information on the Internet: Effects of Reputation, Privacy Notices, and Rewards on Online Consumer Behavior

En Xie, Hock-Hai Teo and Wen Wan
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Volume:
17
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216665
Date:
April, 2006
File:
PDF, 1.22 MB
english, 2006
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