Volume 17; Issue 1

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Marketing Letters
Volume 17; Issue 1

Marketing Letters

Volume 17; Issue 1

1

The effects of gender on processing advertising and product trial information

DeAnna S. Kempf, Russell N. Laczniak, Robert E. Smith

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 257 KB

english, 2006

2

Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model

Mark Uncles, David Lee

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 245 KB

english, 2006

3

The effects of relationship quality on customer retaliation

Yany Grégoire, Robert J. Fisher

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 310 KB

english, 2006

4

The effects of emotion and need for cognition on consumer choice involving risk

Chien-Huang Lin, HsiuJu Rebecca Yen, Shin-Chieh Chuang

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 247 KB

english, 2006

5

Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior

En Xie, Hock-Hai Teo, Wen Wan

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 243 KB

english, 2006

6

Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model

Mark Uncles and David Lee

Journal:

Marketing Letters

Year:

2006

File:

PDF, 1.02 MB

2006

7

Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model

Mark Uncles and David Lee

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 1.02 MB

english, 2006

8

Volunteering Personal Information on the Internet: Effects of Reputation, Privacy Notices, and Rewards on Online Consumer Behavior

En Xie, Hock-Hai Teo and Wen Wan

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 1.22 MB

english, 2006

9

Front Matter

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 166 KB

english, 2006

10

The Effects of Emotion and Need for Cognition on Consumer Choice Involving Risk

Chien-Huang Lin, Hsiuju Rebecca Yen and Shin-Chieh Chuang

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 1.24 MB

english, 2006

11

The Effects of Gender on Processing Advertising and Product Trial Information

DeAnna S. Kempf, Russell N. Laczniak and Robert E. Smith

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 1.11 MB

english, 2006

12

The Effects of Relationship Quality on Customer Retaliation

Yany Grégoire and Robert J. Fisher

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 1.27 MB

english, 2006