The Effects of Circulation and Advertising Rates on...

The Effects of Circulation and Advertising Rates on Newspaper Advertising Linage: A Pilot Study

Donald R. Glover and Karen L. Hetland
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Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188161
Date:
January, 1978
File:
PDF, 920 KB
english, 1978
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