Creating the BBVA Experience: Beyond Traditional Brand...

Corporate Reputation Review 2004 / WIN Vol. 7; Iss. 1

Creating the BBVA Experience: Beyond Traditional Brand Management

Alloza, Ángel, Conley, Stephen, Prado, Fernando, Farfán, Juana, Espantaleón, Raquel
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Volume:
7
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/palgrave.crr.1540212
Date:
January, 2004
File:
PDF, 290 KB
english, 2004
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