Tackling the Retailer Decision Maze: Which Brands to...

Marketing Science 1995 / 08 Vol. 14; Iss. 3

Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Tellis, Gerard J., Zufryden, Fred S.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
14
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.14.3.271
Date:
August, 1995
File:
PDF, 1.98 MB
english, 1995
Conversion to is in progress
Conversion to is failed