Mediating effects between World Games identification and licensed merchandise
Cheng, Lee-Joy, Yeh, Chin-Chia, Wong, Seng-LeeVolume:
24
Language:
english
Journal:
Managing Service Quality: An International Journal
DOI:
10.1108/msq-07-2013-0121
Date:
July, 2014
File:
PDF, 264 KB
english, 2014