A Tale of Two Pizzas: Building up from a Basic Product...

Marketing Letters 2002 / 11 Vol. 13; Iss. 4

A Tale of Two Pizzas: Building up from a Basic Product versus Scaling down from a Fully-Loaded Product

Irwin P. Levin, Judy Schreiber, Marco Lauriola and Gary J. Gaeth
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Volume:
13
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216481
Date:
November, 2002
File:
PDF, 1.13 MB
english, 2002
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