books search
books
articles search
articles
Donate
Log In
Log In
to access more features
personal recommendations
Telegram Bot
download history
send to Email or Kindle
manage booklists
save to favorites
Explore
Journals
Contribution
Donate
Litera Library
Donate paper books
Add paper books
Open LITERA Point
Volume 13; Issue 4
Main
Marketing Letters
Volume 13; Issue 4
Marketing Letters
Volume 13; Issue 4
1
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion
Derrick S. Boone
,
Michelle Roehm
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 134 KB
Your tags:
english, 2002
2
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration
Morris B. Holbrook
,
Michael J. Weiss
,
John Habich
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 115 KB
Your tags:
english, 2002
3
A Guadagni–Little Likelihood Can Have Multiple Maxima
Eric T. Anderson
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 313 KB
Your tags:
english, 2002
4
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
Irwin P. Levin
,
Judy Schreiber
,
Marco Lauriola
,
Gary J. Gaeth
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 259 KB
Your tags:
english, 2002
5
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Dilip Soman
,
Vivian M. W. Lam
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 102 KB
Your tags:
english, 2002
6
Perceptual Differences of Marketing Journals: A Worldwide Perspective
Vasilis Theoharakis
,
Andrew Hirst
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 97 KB
Your tags:
english, 2002
7
Volume Information
Journal:
Marketing Letters
Year:
2002
File:
PDF, 281 KB
Your tags:
2002
8
Volume Information
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 281 KB
Your tags:
english, 2002
9
A Tale of Two Pizzas: Building up from a Basic Product versus Scaling down from a Fully-Loaded Product
Irwin P. Levin, Judy Schreiber, Marco Lauriola and Gary J. Gaeth
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 1.13 MB
Your tags:
english, 2002
10
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Dilip Soman and Vivian M. W. Lam
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 1.19 MB
Your tags:
english, 2002
11
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration
Morris B. Holbrook, Michael J. Weiss and John Habich
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 1.10 MB
Your tags:
english, 2002
12
Perceptual Differences of Marketing Journals: A Worldwide Perspective
Vasilis Theoharakis and Andrew Hirst
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 1001 KB
Your tags:
english, 2002
13
A Guadagni-Little Likelihood Can Have Multiple Maxima
Eric T. Anderson
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 1.79 MB
Your tags:
english, 2002
14
Back Matter
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 275 KB
Your tags:
english, 2002
15
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion
Derrick S. Boone and Michelle Roehm
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 1.35 MB
Your tags:
english, 2002
16
Front Matter
Journal:
Marketing Letters
Year:
2002
Language:
english
File:
PDF, 214 KB
Your tags:
english, 2002
1
Follow
this link
or find "@BotFather" bot on Telegram
2
Send /newbot command
3
Specify a name for your chatbot
4
Choose a username for the bot
5
Copy an entire last message from BotFather and paste it here
×
×