Volume 13; Issue 4

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Marketing Letters
Volume 13; Issue 4

Marketing Letters

Volume 13; Issue 4

1

Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion

Derrick S. Boone, Michelle Roehm

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 134 KB

english, 2002

2

Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration

Morris B. Holbrook, Michael J. Weiss, John Habich

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 115 KB

english, 2002

3

A Guadagni–Little Likelihood Can Have Multiple Maxima

Eric T. Anderson

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 313 KB

english, 2002

4

A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product

Irwin P. Levin, Judy Schreiber, Marco Lauriola, Gary J. Gaeth

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 259 KB

english, 2002

5

The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments

Dilip Soman, Vivian M. W. Lam

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 102 KB

english, 2002

6

Perceptual Differences of Marketing Journals: A Worldwide Perspective

Vasilis Theoharakis, Andrew Hirst

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 97 KB

english, 2002

7

Volume Information

Journal:

Marketing Letters

Year:

2002

File:

PDF, 281 KB

2002

8

Volume Information

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 281 KB

english, 2002

9

A Tale of Two Pizzas: Building up from a Basic Product versus Scaling down from a Fully-Loaded Product

Irwin P. Levin, Judy Schreiber, Marco Lauriola and Gary J. Gaeth

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 1.13 MB

english, 2002

10

The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments

Dilip Soman and Vivian M. W. Lam

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 1.19 MB

english, 2002

11

Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration

Morris B. Holbrook, Michael J. Weiss and John Habich

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 1.10 MB

english, 2002

12

Perceptual Differences of Marketing Journals: A Worldwide Perspective

Vasilis Theoharakis and Andrew Hirst

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 1001 KB

english, 2002

13

A Guadagni-Little Likelihood Can Have Multiple Maxima

Eric T. Anderson

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 1.79 MB

english, 2002

14

Back Matter

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 275 KB

english, 2002

15

Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion

Derrick S. Boone and Michelle Roehm

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 1.35 MB

english, 2002

16

Front Matter

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 214 KB

english, 2002