The effect on brand management when a business migrates...

Journal of Brand Management 2004 / 4 Vol. 11; Iss. 4

The effect on brand management when a business migrates onto the internet: A legal perspective Part 2: Links and consumer protection

Loosley, Roger, Richards, Stuart, Gregory, Joanne
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Volume:
11
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540173
Date:
April, 2004
File:
PDF, 182 KB
english, 2004
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