If Advertising Won't Die, What Will It Be? Toward a Working...

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Journal of Advertising 2016 / 07

If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

Dahlen, Micael, Rosengren, Sara
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Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2016.1172387
Date:
July, 2016
File:
PDF, 316 KB
english, 2016
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