Responses to Humorous Ads: Does Audience Involvement...

Responses to Humorous Ads: Does Audience Involvement Matter?

Yong Zhang and George M. Zinkhan
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460759
Date:
January, 2006
File:
PDF, 2.11 MB
english, 2006
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