Moviegoers' Experiences and Interpretations of Brands in...

Moviegoers' Experiences and Interpretations of Brands in Films Revisited

Denise E. DeLorme and Leonard N. Reid
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Volume:
28
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189110
Date:
January, 1999
File:
PDF, 4.62 MB
english, 1999
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