Évaluer les clients

Recherche et Applications en Marketing 2004 / 06 Vol. 19; Iss. 2

Évaluer les clients

Sunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart
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Volume:
19
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589413
Date:
June, 2004
File:
PDF, 3.04 MB
french, 2004
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