The role of place branding and image in the development of...

Journal of Brand Management 2016 / 7 Vol. 23; Iss. 4

The role of place branding and image in the development of sectoral clusters: The case of Dubai

Hafeez, Khalid, Foroudi, Pantea, Dinnie, Keith, Nguyen, Bang, Parahoo, Sanjai K
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Volume:
23
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2016.18
Date:
July, 2016
File:
PDF, 720 KB
english, 2016
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