Volume 23; Issue 4

Journal of Brand Management

Volume 23; Issue 4

1

Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?

Johnson, Zachary S, Tian, Yichao, Lee, Sangwon

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 275 KB

english, 2016

2

Brand associations in the higher education sector: The difference between shared and owned associations

Mirzaei, Abas, Siuki, Elham, Gray, David, Johnson, Lester W

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 797 KB

english, 2016

3

The role of place branding and image in the development of sectoral clusters: The case of Dubai

Hafeez, Khalid, Foroudi, Pantea, Dinnie, Keith, Nguyen, Bang, Parahoo, Sanjai K

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 720 KB

english, 2016

4

When is brand orientation a useful strategic posture?

Boso, Nathaniel, Carter, Paige S, Annan, Jonathan

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 382 KB

english, 2016

5

Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community

Willis, Erin, Wang, Ye

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 263 KB

english, 2016

6

The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress

Spears, Nancy, Ketron, Seth, Cowan, Kirsten

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 387 KB

english, 2016