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Volume 23; Issue 4
Main
Journal of Brand Management
Volume 23; Issue 4
Journal of Brand Management
Volume 23; Issue 4
1
Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?
Johnson, Zachary S
,
Tian, Yichao
,
Lee, Sangwon
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 275 KB
Your tags:
english, 2016
2
Brand associations in the higher education sector: The difference between shared and owned associations
Mirzaei, Abas
,
Siuki, Elham
,
Gray, David
,
Johnson, Lester W
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 797 KB
Your tags:
english, 2016
3
The role of place branding and image in the development of sectoral clusters: The case of Dubai
Hafeez, Khalid
,
Foroudi, Pantea
,
Dinnie, Keith
,
Nguyen, Bang
,
Parahoo, Sanjai K
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 720 KB
Your tags:
english, 2016
4
When is brand orientation a useful strategic posture?
Boso, Nathaniel
,
Carter, Paige S
,
Annan, Jonathan
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 382 KB
Your tags:
english, 2016
5
Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community
Willis, Erin
,
Wang, Ye
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 263 KB
Your tags:
english, 2016
6
The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress
Spears, Nancy
,
Ketron, Seth
,
Cowan, Kirsten
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 387 KB
Your tags:
english, 2016
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