![](/img/cover-not-exists.png)
The Power of Affective Response and Cognitive Structure in Product-Trial Attitude Formation
Jooyoung Kim and Jon D. MorrisVolume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460772
Date:
January, 2007
File:
PDF, 1.70 MB
english, 2007