The Power of Affective Response and Cognitive Structure in...

The Power of Affective Response and Cognitive Structure in Product-Trial Attitude Formation

Jooyoung Kim and Jon D. Morris
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Volume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460772
Date:
January, 2007
File:
PDF, 1.70 MB
english, 2007
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