CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Suresh Divakar, Brian T. Ratchford and Venkatesh ShankarVolume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40056965
Date:
January, 2005
File:
PDF, 3.75 MB
english, 2005