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Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || The Underlying Structure of Brand Awareness Scores
Gilles Laurent, Jean-Noel Kapferer and Françoise RousselVolume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184159
File:
PDF, 377 KB
english, 1995