Part 2 of 2: Special Issue on Empirical Generalizations in...

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || The Underlying Structure of Brand Awareness Scores

Gilles Laurent, Jean-Noel Kapferer and Françoise Roussel
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184159
File:
PDF, 377 KB
english, 1995
Conversion to is in progress
Conversion to is failed