What's Funny and What's Not: The Moderating Role of Cultural Orientation in Ad Humor
Yih Hwai Lee and Elison Ai Ching LimVolume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460844
Date:
January, 2008
File:
PDF, 1.79 MB
english, 2008