Variation in Exposure Patterns to Commercial Sources of...

Variation in Exposure Patterns to Commercial Sources of Information: An Empirical Analysis of the Differences among the Poor Living in Rural and Urban Environments

Carl E. Block and Bert J. Kellerman
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Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188214
Date:
January, 1978
File:
PDF, 1.09 MB
english, 1978
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