The Incidence and Characteristics of Disclaimers in...

The Incidence and Characteristics of Disclaimers in Children's Television Advertising

Bruce L. Stern and Robert R. Harmon
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Volume:
13
Year:
1984
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188494
File:
PDF, 1.09 MB
english, 1984
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