And Now, A Word from our Sponsor: A Look at the Effects of...

Journal of Advertising 2003 / SUM Vol. 32; Iss. 2

And Now, A Word from our Sponsor: A Look at the Effects of Sponsored Content and Banner Advertising

Karen L. Becker-Olsen
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Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4622157
Date:
January, 2003
File:
PDF, 3.07 MB
english, 2003
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