Strategic Advertising Campaignsby Don E. Schultz; Dennis G....

Strategic Advertising Campaignsby Don E. Schultz; Dennis G. Martin

Review by: Alan D. Fletcher
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Volume:
9
Year:
1980
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188321
File:
PDF, 330 KB
english, 1980
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