The Impact of Humor in Advertising: A Review

The Impact of Humor in Advertising: A Review

Marc G. Weinberger and Charles S. Gulas
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Volume:
21
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188856
Date:
December, 1992
File:
PDF, 3.65 MB
english, 1992
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