Cultural Themes in Brazilian and U.S. Auto Ads: A...

Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison

Richard Tansey, Michael R. Hyman and George M. Zinkhan
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Volume:
19
Year:
1990
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188761
File:
PDF, 2.02 MB
english, 1990
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