Promotional Perspectives of Reference Group Influence:...

Promotional Perspectives of Reference Group Influence: Advertising Implications

V. Parker Lessig and C. Whan Park
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Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188175
Date:
January, 1978
File:
PDF, 1.22 MB
english, 1978
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