Advertising and National Consumption: A Path Analytic...

Advertising and National Consumption: A Path Analytic Re-Examination of the Galbraithian Argument

Rebecca Colwell Quarles and Leo W. Jeffres
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Volume:
12
Year:
1983
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188439
File:
PDF, 1.82 MB
english, 1983
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