Part 1 of 2 || Attribute Importance Weights Modification in...

Marketing Science 1995 Vol. 14; Iss. 3

Part 1 of 2 || Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

Paul E. Green and Abba M. Krieger
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Volume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184174
File:
PDF, 567 KB
english, 1995
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