The Effects of Media Context Experiences on Advertising...

The Effects of Media Context Experiences on Advertising Effectiveness

Edward C. Malthouse, Bobby J. Calder and Ajit Tamhane
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460793
Date:
January, 2007
File:
PDF, 1.84 MB
english, 2007
Conversion to is in progress
Conversion to is failed