![](/img/cover-not-exists.png)
Is It Always as Simple as "Keep It Simple!"?
M. Carole Macklin, Norman T. Bruvold and Carol Lynn SheaVolume:
14
Year:
1985
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188591
File:
PDF, 1.70 MB
english, 1985