Modeling Page Views across Multiple Websites with an...

Modeling Page Views across Multiple Websites with an Application to Internet Reach and Frequency Prediction

Peter J. Danaher
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057066
Date:
May, 2007
File:
PDF, 3.19 MB
english, 2007
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