Ethnography as a Method for Broadening Sales Force...

Journal of Personal Selling and Sales Management 1996 / SPR Vol. 16; Iss. 2

Ethnography as a Method for Broadening Sales Force Research: Promise and Potential

John E. Swan, Cecilia McInnis-Bowers and I. Fredrick Trawick, Jr.
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Volume:
16
Language:
english
Journal:
The Journal of Personal Selling and Sales Management
DOI:
10.2307/40471628
Date:
January, 1996
File:
PDF, 1.30 MB
english, 1996
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